Executive Coaching & Facilitation


About Woodruff

woodruff flower

(Wiki) Woodruff, Galium odoratum or Sweetscented Bedstraw, is a flowering perennial plant native to much of Europe widely cultivated for its flowers and its sweet-smelling foliage.

Woodruff Advisory Services is a boutique firm specializing in Executive Coaching, Corporate Training, Facilitation and Assessments as its areas of strength.

We typically look at the client’s business strategy, link it with their strategy and then focus on the developmental need – be it assessment, consulting, facilitation or coaching.

Woodruff's key strength is its team that has an impeccable track record with very relevant corporate background including consulting and hands on industry exposure.

True to its name, Woodruff values itself on client satisfaction and in creating a sweet smelling relationship that grows with time.

"If you always do what you’ve always done, you’ll always get what you’ve always got and that’s just not good enough"

Our Services

With Passion & Experience

Executive Coaching

We help mid to senior management become more effective at work through coaching (N.E.W.S/CLI/RCS models).

Corporate Training / Facilitation

We provide tailor made training programs to help implement organization’s developmental needs.


We provide assessment centers to identify developmental needs for our clients' employees.


  • Suraj Comes Across As A Balanced And Centered Human Development Professional. As Part Of Our Coach And Facilitator Network We Have Found Him Of Great Value For Our Clients. He Brings A Strong Business Understanding Combined With A Passion For People Development- A Great Combination.

    Bimal Rath, Founder - Think Talent Services
  • Suraj And I Have Been Together In Development Assessment Centers And He Has Always Come Across As A Very Likeable Person. He Is Very Perceptive And Always Had Good Insights To Offer On The People He Assessed. Suraj Is Great Talent Assessor And Coach.

    Sumeet Kapur, Founder & CEO, Employwise
  • Suraj Helps Take The Project Quality A Notch Higher. He Is Committed To The Client Brief And Works Accordingly. His Calm Demeanor Helps Him Get Through Tough Situations Effortlessly. His Diverse Experience Is An Asset When Working Across Industries.

    Aparna Sharma, Founder - Noam Management Consulting
  • I Worked With Suraj On A Management Training Session For Our Management Leadership Team. I Was Impressed With His Commitment To The Assignment And His Openness To Ideas. He Went To Great Lengths To Make The Session Extremely Relevant And Meaningful For Us. Another Aspect Which Is Worth Mentioning Is The Complete And Honest Commitment To The Assignment Where Tailor-Made Content Was Made Available Overnight. I Would Strongly Recommend Suraj To Anyone Seeking A Committed Trainer And Coach Who Has The Primary Interest Of The Client In Mind.

    Udayan Dravid, Vice President, Aditya Birla Retail
  • Suraj Is A Fast Learner, Detailed Oriented And An Expert Professional. Value Adding Consultants Engaged Him For Various Assessment Centers And We Were Quite Impressed By His Capabilities. He Is Soft-Spoken, Unassuming And Having Great Interpersonal Capabilities. I Wish Him All The Best In His Future Endeavors.

    Prof. Raju Vir, Founder - Value Adding Consultants

Meet...the Team

They are really nice

Suraj ChaudhryFounder & CEO

Suraj is the Founder of Woodruff Advisory Services, a boutique firm specializing in executive coaching, training and facilitation.


Suraj has over two decades of experience in the corporate sector and as an independent consultant. Over 17 years in a corporate career, Suraj has worked across Asia Pacific, Middle East Africa, Europe and India and has been part of organizations such as IBM, GE, Airtel, Escorts Ltd. and VNL in senior roles spanning Sales, Marketing, Management Consulting, Operations and Strategy Planning.

He founded Woodruff Advisory Services in 2011. A certified coach (NEWS/CLI/RCS) and trainer (Dale Carnegie) for senior management, Suraj has been a consultant to Promoters/Directors and senior executives on building leadership pipeline and succession planning by creating pragmatic work plans to make teams more effective at work. His strategy planning and business consultancy experience on people, process and technology helps him provide a much more holistic solution to clients. His skills and expertise include Executive Leadership Development, Business Strategy, Executive Coaching and Senior Management team Facilitation.

He did his B.Tech (Mech) from IIT (BHU), Varanasi and MBA from MDI, Gurgaon (Marketing and Strategy).

He likes practicing yoga, writing short stories, sketching and swimming.

He is also associated with the ‘Teach India Campaign’ to educate the underprivileged.

To read articles based on his coaching experiences, please visit, coachsurajchaudhry.com

Aparna SharmaAssociate

Aparna specializes in building corporate Balanced Portfolio of Measures for clients for the past 10 years. She has been trained by Mercer Consulting (US represented) on the Balanced Portfolio of Measures methodology.

Aparna is a postgraduate in Business Management, with a specialization in Human Resources and Strategy from XLRI, Jamshedpur.


Aparna’s professional experience spans industry, geography and consulting. She has an overall experience of 17 years. She has been associated with Hewitt Associates (4 years) & Mercer Consulting (4 years). Other than this, she has also worked with Procter& Gamble (P & G) and has been consulting to managements for 14 years. Currently she is an independent consultant with a focus on designing people strategy & process.

Her consulting assignments consist of various aspects of human resource interventions including HR strategy and plan design; organization design including structuring/ restructuring, job evaluation, grading, competency model creation and individual assessment; career and succession planning; performance management including creation of portfolio of measures, performance measures & linking performance to pay.

Her diverse client portfolio includes MNCs like Microsoft, Benetton, Bank of America, DBS Bank, Accenture, Cairn etc and large Indian Corporates like Gujarat Gas, Reliance, HCL Technologies, Indian Oil Corporation, ICRA, Crisil, Maruti Udyog Ltd. Hindustan Times & Escorts etc.

During the assignments, Aparna has worked extensively in helping the companies to align their HR strategies with their overall business strategy. She has continuously provided extensive support and coaching to the top leadership teams of these companies in capability building.

Executive Coaching

A typical executive coaching engagement starts with a ‘get to know each other better’ session between the coach and the coachee. There are also inputs from HR and the coachee’s manager or sponsor on what they feel are the symptoms or areas that the coachee needs to work on. HR may even share some assessment reports on the candidate to help the coach get started. All of it is helpful. A Coaching engagement is like peeling an onion. The coachee keeps discovering different facets and perspectives about themselves which helps them arrive at the root cause of the symptoms that others see. Using a whole brain thinking the coachee can arrive at their solutions more easily thus causing a permanent change in their behaviour or skills. Coaching conversations are strictly confidential.

Types of Executive Coaching

a) Individual Coaching (One on one)

  • C-Level/Director/Promoter level Coaching: How to handle Succession Planning and develop a Leadership Pipeline
  • High Potential or Transition Coaching: How to become more effective at work by increasing engagement levels in your current job or cope up with a new role in the same company
  • Reinvention Coaching – How to figure out your calling and plan for the same

b) Group Coaching

  • Sales Managers - How to achieve stretch targets
  • Delivery Managers – How to increase your ownership, accountability and manage ambiguity on the job
  • Branch Heads – How to use Coaching as a Style of Leadership
  • Fresh Hires – How to handle the ‘Campus to Corporate’ Transition

Some executive coaching case studies

  1. A mid manager Director level employee in an ITES company was unsure of the career path as he felt saturated in his current role. Six coaching sessions and five months later he was a changed person with immense focus on taking on newer challenges at work.
  2. A group of sixty delivery managers (DMs) in a BPO were group coached in batches. The objective was to increase their ownership and accountability at work and equip them to be able to influence their counterparts in other geographies. The group coaching helped the DMs become more self aware and work on their SMART goals as part of their Action Learning Projects.
  3. In a transition coaching, an Executive Director of a company (turnover USD 3 bn) was planning a second career after his impending retirement. Having multiple qualifications he was thoroughly confused about the best course of action to take. Coaching sessions helped him get that clarity of thought to set a plan of actions to execute the transition.

Please visit ‘Client Stories’ for more detail.

Corporate TrainingFacilitation

Depending on the competency gaps, customized training programs or group facilitation workshops are held. These can be done either to address a behaviorial or a technical skill gap. Post training or facilitation support is provided in terms of individual or group coaching around a specific objective to ensure the success of the training intervention.

Please visit 'Client Stories’ for more detail.

HR Consulting

At times the client has not had a chance to diagnose the root cause of the problem/symptom that they are facing. In such as case, a consulting intervention can uncover the causes of why the problems are occurring. This could be because of people, process or technology enablement issues.

Please visit ‘Team’ for more detail.


Companies typically want to assess their employees on an individual level for the purpose of promotion or to identify their skill gaps with respect to being more effective at their current or future role in the organization. An assessment or development centre can help in identifying the skill gap with respect to the competencies required for the role.

Please visit ‘Client Stories’ for more detail

Executive Coaching

Company Details Industry Intervention Area Hierarchy Level
MNC - Backend service provider HR Outsourcing Group Coaching on increasing ownership and accountability Middle Management
MNC Software and Service provider for Telecom operators Telecom Individual Executive Coaching Mid Management
MNC Pharmaceutical company Pharmaceutical Individual Coaching Feedback on IDP Team Leads (Mid-Senior Management)
Indo-US JV Financial Services Manager as Coach Branch Heads (Mid Mgt)
Indian Manufacturing Company Manufacturing Individual Executive Coaching Senior Management (Director/Promoter and Direct Reportees)

Woodruff Advisory Services

Corporate Training

Company Details Industry Intervention Area Hierarchy Level
Indian Bio Pharma company Biotechnology Effective Collaboration, Developing Influencing Skills, Leading and Managing Change Middle Management
MNC financial services provider Financial Services Strategy and Systems Thinking Senior Management
Indian MNC Manufacturing Corporate Values Dissemination Senior Management
Largest Indian Hospital Chain Medical Services Creating a High Performance Team Senior Management
Indian Food and Beverage Provider FMCG Campus to Corporate Program Junior Management
Largest Indian Corporate House Financial Services Effective Selling and Presentation Skills Middle Management

Woodruff Advisory Services


Company Details Industry Intervention Area Hierarchy Level
MNC Pharma company Pharma Lead assessor for an assessment centre for Hi Potential candidates Mid to Senior Management
MNC financial services provider Financial Services Assessment Centre Mid Management
Second Largest Indian IT company IT Individual assessments Mid Management
Indian MNC Manufacturing Individual assessment for CXO roles Senior Management
Indian MNC Manufacturing Development Center Middle Management
Indian auto component manufacturer Auto components Assessment Centre Senior Management

Woodruff Advisory Services


we would really love to hear from you

Contact Info

If you are interested in any of our services, or you have any queries that you want answered, please submit the form or contact us through phone or email.

C-74, Sushant Lok-I


Haryana, INDIA

Mobile: +91 98118 22604

Email: support@woodruff.in

Website: www.woodruff.in